The UK retailer Bathroom Takeaway has recently announced their plans to reduce their presence on the European market and instead place a stronger emphasis onto their UK presence by investing 1.3 million British pounds into their business in the country.

Additionally, the main focus on the investment is growing Bathroom Takeaway’s digital footprint, streamlining stock with suppliers, and highlighting the importance of their people development programme. All of the upcoming changes are aimed towards supporting the growth of the company.

Bathroom Takeaway is both an online and offline supplier of bathroom suits, a wide range of taps, toilets and basins, baths, showers, furniture, heating, accessories, and more. The bathroom supply company is operating on the market since November 2014 with a flagship retail store in Salford, an additional store in Sutton Coldfield, a 10,500-pallet capacity distribution centre in Trafford, Manchester, and a website with a strong presence and a great variety of bathroom products, materials, and accessories.

Chris Norton, the director of Bathroom Takeaway, expressed his thoughts about this important decision for the company:

“Digital marketing has always been a huge passion of mine and with this added investment, we can now further strengthen our digital capabilities and capitalise on the progress we’ve made so far.”

Clearly, Bathroom Takeaway is boosting their marketing power in a time when this is much-required and needed for all business sectors throughout many industries. The main mission of the new investment is enhancing the marketing power of the company in the country.

Mr Norton continues discussing the topic:

“For the time being, we will be reducing our presence in mainland Europe which frees up 100,000 British pounds to go towards the UK arm. With house price growth continuing to slow whilst we await the outcome of Brexit, we’ve seen an increasing trend for homeowners to invest in their bathrooms and kitchens rather than moving home.”
“So now seems like the perfect time to make this added investment and pass our savings onto our customers.”

Clearly, while the whole country is awaiting the final decision on the Brexit question, industries and businesses used to be very cautious at the beginning of all the discussions and now the industries are slowly going to mark some increase of profit while the demand is going upwards too. The discussions about Brexit are surely affecting the bathroom market too and the final outcome of the situation will clearly have a further impact on the market. However, for now, the bathroom products and accessories supply is marking a rise and Bathroom Takeaway are doing their best to hop on the wagon and keep up with the demand.

The new marketing strategy of the company is supported and even mirrored by a number of independent bathroom retailers in the country. All of them are now taking part in the Twitter chat #KBNConvo and according to it, sales of kitchens and bathrooms had noticeably picked up in 2019.

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